Managing your word of mouth influencers — it isn’t all about social media
I’m a lucky guy: I’m just back from Vegas sun and the Word-of-Mouth summit where it became clear from the opening speech of the conference that the big boys want to claim the WOM domain. McKinsey...
View Article10 Tips for Better Blogger Outreach
Most campaigns we work on these days contain some element of influencer marketing such as inviting bloggers to a launch party, sending them product or giving them access to exclusive content. Read more...
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Where and how do consumers really talk about brands and what impact does it...
Talk about the latest buzz phrase, ‘earned media’, and typically one of the first things marketers think about is social media and its ability to make brand messages go viral. Social media is a growing...
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Tea Pigs brews up a tasty brand
How do you make tea sexy? Call your brand Tea Pigs and communicate in a way that acts more like a friend than a brand, have some very interesting flavours and become very customer focused. Read more on...
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Word of mouth marketing in the digital age
Word of mouth is marketing nirvana for brands. We’re far more likely to buy something if it comes with a friend’s endorsement. According to Nielsen, 92% of consumers around the world say they trust...
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